- Senior specialist on every campaign- the person you meet is the person who runs your ads.
- Native, creative-first campaigns built for the platform- not recycled Meta ads.
- Proven results: 30% more reach and 25% lower cost-per-result, year on year (details below).
- You keep 100% ownership of your ad accounts and data.
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What TikTok + Snapchat Ads can do for your charity
These platforms are built for attention and reach, not just direct response- so they earn their place at the top and middle of your funnel:
These platforms are built for attention and reach, not just direct response- so they earn their place at the top and middle of your funnel:
- Brand awareness at scale– reaching large, younger audiences cheaply with video that actually gets watched.
- Reaching the next generation of supporters– building recognition with people years before traditional channels would.
- Campaign & event registration– webinar sign-ups, challenge recruitment and resource downloads through native lead and traffic formats.
- Cause and behaviour-change campaigns– short-form video is unmatched for spreading a message that needs to be felt, not just read.
- Creative testing ground– proving which hooks and messages land with younger audiences, then feeding the winners into your wider mix.
TikTok offers in-feed video, branded effects and hashtag formats; Snapchat adds Stories, Spotlight and AR lenses and skews to a slightly different, highly engaged younger demographic. I’ll tell you which platform- or both- fits your cause and goals before you spend.
Short-form social work I’ve delivered for charities
A sample of recent outcomes. (Clients kept anonymous here by sector; named case studies on the Success Stories page.)
- Online-safety charity (TikTok)– awareness and webinar-registration campaigns for flagship annual moments, with year-on-year gains of 30% increased reach and 25% lower cost-per-result.
- Creative testing– trialling overlay formats (banners and countdowns) to lift registrations and resource downloads, identifying the winning treatments for future campaigns.
How I work: the Active Campaign Framework
Every engagement runs strategy through to delivery, optimisation and growth- grounded in data and continuous testing.
1. Audience & platform strategy
I start by working out whether TikTok, Snapchat or both fit your cause and goals, who you’re really trying to reach, and where short-form sits in your wider funnel- so you’re not on a platform just because it’s trendy.
2. Conversion & tracking setup
I make sure the right tracking is in place across each platform, so reach, engagement and registrations are measured properly- and you can see what these campaigns actually contribute.
3. Creative architecture
This is where short-form is won or lost. I plan native, platform-first creative- built around the hooks, formats and behavioural triggers that work for younger audiences- either briefing your team or working with creative you supply.
4. Budget & performance optimisation
I monitor performance in real time, shifting budget toward the creative and audiences delivering the best cost-per-result, and feeding the learnings back into your broader strategy.
Why charities choose to work with me directly
Senior oversight, hands-on management
our campaigns are built and managed by me- not handed to a junior. You always have an experienced pair of eyes spotting opportunities and heading off problems before they cost you money. That’s the structural difference between working with me and working with an agency.
Award-winning, accredited expertise
Winner of the Woman for Good 2025 award for digital excellence in the charity sector, and an accredited Meta & Google Business Partner. My reputation is built on transparent, accountable results.
Creative grounded in donor psychology
I apply consumer-behaviour science to short-form creative and the journey after the click, so attention turns into action- putting the audience experience at the core, not bolted on after.
You own everything
Accounts are always built in your name, so you retain 100% ownership of your data- backed by tailored, real-time dashboards your internal team can report from.