Award-winning paid social media fundraising and marketing for charities — that’s what I do. With 20+ years of experience, I help charities transform donations and brand awareness using Meta & Google Business Partner expertise, data-driven strategies and behavioural science. I’m here to guide you through the digital landscape and deliver tangible results.

I have the expertise to craft high-impact digital marketing and fundraising campaigns that resonate with your target audience and grow your charity’s brand awareness, digital fundraising income and donor pool.

Whether you’re seeking to expand your brand’s reach, generate leads, boost fundraising conversions, or optimise your website for higher average gift, I’m here to guide you through the digital landscape.

If you’re in search of a reliable and driven partner book a call with me now

Book a discovery call here

Book a discovery call here

With over 20 years of experience in driving donations, brand awareness, and sales, I have the expertise to craft high-impact digital marketing and fundraising strategies that resonate with your target audience and grow your charity’s brand awareness and digital fundraising income and donor pool. If you’re in search of a reliable and driven partner book a call with me now.

Whether you’re seeking to expand your brand’s reach, generate leads, boost fundraising conversions, or optimise your website for higher average gift, I’m here to guide you through the digital landscape.

Partner with Digital Marketing Expertise
With my broad experience and commitment to your campaigns’ success, I’m confident in helping you achieve your digital marketing and fundraising objectives. Let’s take a leap together and transform your online presence to unlock its full potential.

Strategic Growth

I’ll develop and implement a tailored digital marketing strategy aligned with your brand’s unique goals and objectives, helping you establish a strong online presence, attract new donors, and foster brand loyalty.

Conversions Optimisation

Leverage my expertise in CRO – conversion rate optimisation – to increase your key pages conversion performance and get better ROI / ROAS from paid social and search ads.

Lead Generation

I’ll help you create and manage targeted digital advertising campaigns across platforms like Facebook, Instagram, LinkedIn, TikTok, and Google Ads, effectively generating leads and conversions (donations or sales).

Maximising ROI

Through meticulous campaign tracking and analysis, you’ll gain valuable insights into what’s working and what needs improvement, allowing you to optimise your marketing and fundraising budget to achieve a compelling ROAS.

What clients say about me​

★★★★★
“(…) thanks so much for all your efforts over the last couple of weeks. It’s really helped and allowed us to fix some blindingly obvious problems and get a few people in the room this week. “
The OwnerWoodcraft Brand
★★★★★
“(…) I appreciate we’ve still got six more days, but just to say a huge thank you, you’ve smashed all expectations 🙂 It is very much appreciated.”
Campaign ManagerBaby-loss Charity
★★★★★
“Consistent, reliable, delivers. Dull works but they’re what ultimately matters when hiring a freelancer to join your team and deliver against key goals and targets. Karolina is not dull though. Karolina is smart, and quick to grasp strategy and concepts, nuances and angles, audiences and insight. She’s bright, adaptable, enthusiastic. She makes smart and informed recommendations. She’s great to have a natter and cuppa with, and she assimilates into teams well, playing her role as she needs. If you’re looking for a freelancer to support your digital capability and capacity, hire Karolina. You won’t regret it. Really. She’s fabulous.”
Mags Rivett, Head of MarketingMake-A-Wish UK

Book a discovery call

book a fundraising discovery call kmac digital

Book a call

Pick a date + time for your no-obligation call. Your chance to pick my brains about the growth of your paid social donations.

Or

07871579795
ka******@************co.uk

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