Digital fundraising and awareness architect. 20+ years of digital fundraising and paid social expertise, data-driven strategies and behavioural science. I help charities deliver digital fundraising and marketing strategies aimed at growing your donations, awareness and in-house teams’ confidence. You get a strategic level support throughout without agency rates.
Brands helped
What clients say about me
“(…) thanks so much for all your efforts over the last couple of weeks. It’s really helped and allowed us to fix some blindingly obvious problems and get a few people in the room this week. “
“(…) I appreciate we’ve still got six more days, but just to say a huge thank you, you’ve smashed all expectations
It is very much appreciated.”
“Consistent, reliable, delivers. Dull works but they’re what ultimately matters when hiring a freelancer to join your team and deliver against key goals and targets. Karolina is not dull though. Karolina is smart, and quick to grasp strategy and concepts, nuances and angles, audiences and insight. She’s bright, adaptable, enthusiastic. She makes smart and informed recommendations. She’s great to have a natter and cuppa with, and she assimilates into teams well, playing her role as she needs. If you’re looking for a freelancer to support your digital capability and capacity, hire Karolina. You won’t regret it. Really. She’s fabulous.”
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Knowledge blog posts
Why asking random people to follow your page can harm your social media strategy
I often see small businesses and creators asking random people on Facebook to follow their…
Instagram Reminder Ads | How to use them for a donation campaign
…and how to boost donations with Instagram reminder ads during the Big Give Christmas Challenge…
Attributing your Direct sales in Shopify: data-driven Insights
How do you view direct sales and acquiring new customers in Shopify? The only form…
Meta (formerly Facebook): Significant changes to Fundraising Tools
Meta (formerly Facebook) has recently outlined significant changes to their fundraising tools and processes for…
6 Key Impacts of the New EU Digital Services Act (DSA) Legislation You Need to Know About
Discover the significant impacts of the Digital Services Act (DSA) legislation on digital advertising and…
Psychology in fundraising
Over the weekend I have been indulging in reading on my favourite subject – psychology…








