Client: Depaul UK & National UK Charities
The Challenge: Build and execute high-volume donor acquisition and lead generation campaigns at scale, reversing stagnant giving trends while maintaining a ruthless focus on Return on Ad Spend (ROAS).
1. Depaul UK: Rapid-Scale Acquisition Push
The Scenario: Depaul UK required an immediate, high-impact digital intervention to rapidly scale acquisition channels and secure a sudden influx of new donor conversions.
- The Strategy: We designed and deployed an aggressive, highly targeted paid media acquisition push engineered to capture immediate intent and streamline the donor checkout process.
- The Results: Smashed internal benchmarks by taking the campaign from 0 to 898 direct donations in just 12 weeks, establishing a powerful proof-of-concept for rapid digital scaling.
2. 12-Month Always-On Fundraising Programme
The Scenario: A prominent national UK charity needed to move away from erratic, campaign-to-campaign spikes and establish a reliable, year-round pipeline for both regular leads and immediate financial donations.
- The Strategy: We engineered and managed a comprehensive 12-month “always-on” paid search and social architecture, balancing top-of-funnel volume with bottom-of-funnel value.
- The Results: Generated 1,173 direct donations and 12,528 high-intent leads, achieving a highly efficient £19.84 cost per donation and an exceptional overall 6.62 ROAS.
3. Year-on-Year Growth & Scaling
The Scenario: National and children’s charities frequently battle audience fatigue and rising ad costs, requiring systematic structural optimization to achieve sustainable annual growth.
- The Strategy: By continuously auditing audience performance, introducing fresh creative variations, and scaling high-performing lookalike and broad segments, we pushed past legacy acquisition plateaus.
- The Results: Delivered an incredible 83% Year-on-Year (YoY) donation growth for a prominent national charity, alongside a 45% performance scale increase for a national children’s charity.
The Impact at a Glance
- 6.62x Total Return on Ad Spend (ROAS) across 12 months
- 898 Brand-New Donations secured in just 12 weeks
- +83% Year-on-Year Donation Growth for national charity