Empower Your Charity’s Digital Fundraising and Marketing

In today’s competitive landscape, a robust digital marketing strategy is essential for charities to thrive. I help non-profits achieve their fundraising goals by crafting tailored strategies, plans, and campaigns that reach their target audience.

My Data-Driven Approach
I start with in-depth research and benchmarking, carefully analyzing your data, current trends, supporter insights, and industry benchmarks to understand your organization’s strengths and opportunities.
Next, I map your audience’s online journey, identifying critical touchpoints and optimizing interactions to maximize engagement and drive conversions.
I provide hands-on training and mentoring to ensure your team is fully equipped to execute the marketing plan.
I set realistic and meaningful KPIs (key performance indicators) to measure the impact of your campaigns, helping you track progress, identify areas for improvement, and celebrate successes along the way.

Partner with Me to Drive Impactful Change
My passion for supporting charities stems from my belief that digital marketing can be a powerful force for good. I am committed to helping non-profits achieve their missions and make a positive impact on the world.
Contact me today to schedule a consultation and discuss how I can help your charity reach new heights through data-driven digital marketing.

Meta Ads for Charities

FACEBOOK ADS MANAGEMENT
Strategic + bespoke ads account management for clients who need results.

Conversion, Lead Gen, Challenges
Data-driven delivery of Facebook advertising campaigns for small to medium-sized charities. This covers both new campaigns and setup working with developers as well as evaluation of existing performance and deployed targeting strategies against campaigns’ KPIs.
Lead generation, Facebook challenges, brand marketing or conversions acquisition campaigns.
Small budget? Not a problem. Please get in touch.

Google Ads + Microsoft Ads

Google Ads including Google Ads Grant accounts audits, setup, compliance, monitoring, and management.

Pay-per-click (PPC) advertising across both Google and Bing / Microsoft paid search networks.

Tik Tok Ads

TikTok Ads allows charities to create engaging and creative content for social media platform, TikTok.
Users can share that content, and that increases your charity’s brand awareness.
TikTok’s algorithm also makes it easy for charities to target specific audiences. That makes your campaigns more effective.
TikTok offers several advertising formats:
in-feed videos
branded filters and lenses
sponsored hashtags
This allows charities to choose the format best fits their campaign goals and target audience.
TikTok also has tools and resources to help advertisers create and manage their campaigns, making it easy for even those with little advertising experience to manage an agency to run their ads.

Paid Media Audits

ACCOUNT AUDITS + TECH SET-UP
Making sure all the right tech is in all the right places to get you all the right results on Meta.
If you wonder whether your digital marketing spend is being wasted, or worry your cost per acquisition for online donors is too high, we can help.
We can do a comprehensive review of your charity’s digital marketing investments.
We’ll cover activity across
Google Ads (including Ad Grants, paid search and display)
paid social media like Meta Ads
organic social channels like Instagram or TikTok and
email marketing.

Digital Fundraising and Marketing Strategty Development

Grounded firmly in your wider fundraising and marketing strategies the digital fundraising strategy will offer an in-depth view of your website, social channels and routes to market in the wider sector/economy context. It will deliver a roadmap of priorities and channels to test and focus on to deliver growth and next level digital fundraising for your organisation.

Your digital fundraisingand marketing campaigns do not happen in limbo and are not limited to the audience targeting + ads on your chosen channel. Looking at the wider digital picture your digital funnel needs to work hard and need to be tailored to the campaigns you are running. Chat with me to find out how you can increase your return on investment by optimising key elements of your funnel and making sure your visitors get a good user experience when travelling through your website.

Conversion Rate Optimisation (CRO)

Data-driven comprehensive optimisation of your conversion rates – from campaign objectives, and copy through to development of a detailed testing roadmap.

Training and Mentoring

Enrich Your Fundraising with Bespoke Digital Training
My tailored digital fundraising training programmes cater to individuals and teams of all skill levels, from complete novices to experienced fundraisers seeking to enhance their online fundraising strategies.

Embrace the Digital Fundraising and Marketing Landscape
The foundational training provides a comprehensive overview of essential digital fundraising tools, platforms, and strategies, empowering you to navigate the online world with confidence.

Smooth Transition to Digital Fundraising and Marketing
Hands-on support to guide you through the transition to digital fundraising and marketing, ensuring a seamless integration of digital strategies into your growth efforts.

Mastering Meta Ads for Fundraising and Marketing
Learn how to effectively utilise Meta Ads to reach a wider audience, target the right people, and optimise your campaigns for maximum impact.

Unleash Your Digital Fundraising Potential
Our tailored training equips you with the knowledge and skills to elevate your fundraising and brand awareness efforts and achieve your digital goals.

Charity Retail eCommerce

As a growth-oriented former retail professional with hands-on experience in developing commercially successful charity eCommerce and retail programmes, I bring a wealth of expertise to the table. I am passionate about harnessing the power of eCommerce to drive fundraising and mission impact for charities.

My expertise encompasses the entire eCommerce lifecycle, from product sourcing and pricing to marketing and sales. I have a proven track record of launching new and donated goods from scratch, optimising existing programmes, and driving sales growth.