Client: SOS Children’s Villages UK
The Challenge: Drive high-quality donor leads and establish a clear, data-driven strategy for long-term fundraising growth within a competitive digital landscape.
1. Two-Stage Lead Generation & Partner Integration
The Scenario: To grow a sustainable regular giving programme, the charity required high-intent, fully opted-in leads that could be efficiently actioned by their external telefundraising team.
- The Strategy: We deployed targeted, multi-strand Meta lead generation campaigns designed using a precise two-stage conversion model. Crucially, we coordinated closely with the client’s telefundraising partner to synchronise data handoffs and optimise conversion call timing.
- The Results: This seamless integration drove over 1,300 high-quality telephone leads while maintaining an incredibly low Cost Per Lead (CPL) throughout the entirety of the campaign.
2. End-to-End Source Attribution
The Scenario: Without granular tracking data, it is impossible to know which digital creative variations or audience segments are actually translating into long-term, converted regular donors.
- The Strategy: We built a robust, bespoke source-level tracking structure in alignment with the telefundraising agency. This allowed us to trace every single converted regular giver directly back to their exact audience and creative origin.
- The Results: By bridging the gap between digital ad spend and offline telefundraising conversions, we established clear attribution channels that provided the precise insights needed to eliminate budget waste.
3. Strategic Programme Optimisation
The Scenario: Short-term campaign success needs to be translated into a sustainable, repeatable model for the charity’s wider digital fundraising efforts.
- The Strategy: We leveraged our granular attribution data to directly inform and execute continuous creative refreshes, ensuring ad performance never stagnated. We concluded the engagement by delivering a comprehensive four-month performance review.
- The Results: The performance review culminated in a vital strategic direction document, handing the charity a clear, data-backed roadmap to guide and scale the future of their wider fundraising programme.
The Impact at a Glance
- 1,300+ High-Intent Telephone Leads Delivered
- Low CPL Maintained consistently across all Meta campaigns
- 100% ROI Focus via robust, source-level donor attribution