Meta and Google Business Partner who leverages data, psychology, tech and heaps of experience to grow your sales, leads and donations.
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Whether you’re seeking to expand your brand’s reach, generate leads, boost conversions, or simply optimise your website for search engines, I’m here to guide you through the digital landscape.
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Knowledge blog posts
8 Reasons Why Your Customers Abandon Their Baskets
UK’s Top Reasons for Checkout Abandonment Understanding checkout abandonment is key for your eCom business…
The Impact of Search Generative Experience (SGE) on SEM Strategies
In the constantly changing digital marketing landscape, businesses, brands and charities must remain vigilant and…
Upgrade your eCommerce game: why Ogilvy on Advertising, The Choice Factory, and Hooked should be on your reading list
My top 3 books on consumer psychology for 2024 If in 2024 you’re looking to…
Planning to grow in 2024?
As an e-commerce business owner, it’s common to feel exhausted and ready to wind down…
Why asking random people to follow your page can harm your social media strategy
I often see small businesses and creators asking random people on Facebook to follow their…
Instagram Reminder Ads | How to use them for a donation campaign
…and how to boost donations with Instagram reminder ads during the Big Give Christmas Challenge…
Attributing your Direct sales in Shopify: data-driven Insights
How do you view direct sales and acquiring new customers in Shopify? The only form…
Meta (formerly Facebook): Significant changes to Fundraising Tools
Meta (formerly Facebook) has recently outlined significant changes to their fundraising tools and processes for…
6 Key Impacts of the New EU Digital Services Act (DSA) Legislation You Need to Know About
Discover the significant impacts of the Digital Services Act (DSA) legislation on digital advertising and…
Psychology in fundraising
Over the weekend I have been indulging in reading on my favourite subject – psychology…
Facebook Ads Fundraising | A guide for charities
A while back I asked on Fundraising Chat on Facebook if anyone would be interested…
Facebook Charity Ads Roundup at Christmas
Hello lovely readers. Having spent the last few weeks preparing a number of charity Facebook…