…and how to boost donations with Instagram reminder ads during the Big Give Christmas Challenge
What are Instagram reminder ads
Active Instagram users, particularly those with professional accounts, will likely be familiar with the platform’s unique Reminder posts, which are designed to remind followers of an upcoming event. An exclusive feature of Meta’s Instagram, these posts have now expanded their use and can also be incorporated in Meta adverts. The primary power of these adverts lies in their basic yet effective purpose – to remind people about an event, such as the Big Give Christmas Challenge.
Charities with a strong Instagram presence might have already used Reminder posts. However, they might be unaware that they can also craft Reminder adverts, a practical tool to guarantee maximum participation and donations.
Creating an Instagram Reminder Ad
Creating a Reminder Ad begins in your ads manager with the selection of the ‘Engagement’ objective when setting up your ad campaign.
Stick with the Manual setup for your campaign to retain flexibility of options.
Within your ad set, choose On your ad as the conversion location.
This will ensure that actions are tied specifically to your ad. Following this, select Reminders Set as the engagement type
One thing to note is that your performance goal will be Maximize Reminders Set, and this can’t be changed. Instagram ensures that your objective remains focused on sending reminders. The placement options available for Reminder Ads are Instagram Feed and Stories, maximising your reach across the platform.
If your charity is participating in the Big Give Christmas Challenge, maximising the impact of your campaign and ensuring potential donors remember to donate is key. Instagram’s Reminder Ads can help make sure your supporters are reminded about the challenge 24 hours before it, 15 minutes before it and at the time.
For that reason, it is best to set the event up as the last day of the challenge – at least half an hour before the end as Meta can “schedule” ads for delivery as far as 15 minutes after your advertising campaign has ended.
Crafting a compelling ad will draw potential donors to click the reminder option, meaning they’re more likely to remember to donate when the campaign is live. Remembering to keep your core message in the “safe zone” is key to a good user experience for your audience and the effectiveness of your message. The white box with event details is overlaid on your design and will obscure anything else in the lower portion of the image you’re using for the ad.
Remember to add a link to your Big Give campaign page in the ad copy!
In Conclusion
For your Big Give Christmas Challenge campaign, the use of Instagram’s Reminder Ads can significantly enhance outreach and conversion efforts. The ability to prompt your supporters multiple times ensures your campaign is fresh in their minds during this crucial fundraising event. Happy Fundraising!
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If you need a hand with setting up or planning your next Big Give digital outreach strategy, book a call with me to discuss your campaign and to see if my experience might be a good fit for your needs.