The Charity Digital Skills Report 2026: AI adoption nearly doubled, but digital strategy is going backwards. Plus an Ad Grants landing page rule, why Meta’s data change matters for your donation tracking, and the behavioural science case for honest ad creative.
In the Feed | What UK Charity Advertisers Need to Know This Week | 10.07.26 Read More »
A handful of charities have already been quietly testing WhatsApp as more than a one-to-one messaging tool, click-to-WhatsApp ads, Status ads, the odd broadcast Channel. Not mainstream yet, but the potential is growing fast, mostly because Meta has spent the past year turning WhatsApp into a proper advertising platform. It also sits in the same
WhatsApp for Charities: Ads, Channels and What’s Worth Your Time Read More »
A weekly-ish roundup of what’s changing in digital advertising, curated for UK charity advertisers. Estimated read time: 5 minutes. In this week’s feed ⚠️ A new Google tool helps you get ahead of the August bidding change Meta wants AI to build your entire ad, from creative to targeting Would an AI-generated appeal image cost
In the Feed | What UK Charity Advertisers Need to Know This Week | 03.07.26 Read More »
A weekly-ish roundup of what’s changing in digital advertising — curated for UK charity advertisers. | Estimated read time: 5 minutes. In this week’s feed Reminder: Meta’s 2% UK location fee takes effect Tuesday 1 July Covered last week — flagging again because the deadline is now days away. From 1 July, Meta adds a
In the Feed | What UK Charity Advertisers Need to Know This Week | 26.06.26 Read More »
In short: a monthly-ish pick of UK charity Facebook ads (Meta to be precise) that caught my attention in the feed. This edition covers five – Centrepoint, Go Beyond, Médecins Sans Frontières, Mind and Humane World for Animals – with what each does well and what you could test. The common thread here: the strongest
Charity Facebook Ads | The Swipe File | June 2026 Read More »
Earlier this month I wrote Beyond the Search Bar, about what OpenAI’s self‐serve ChatGPT Ads Manager could mean for charities once it reached the UK. At that point it was a “watch this space” piece, written ahead of a rollout that was “expected before long.” Well, before long has arrived. My access has come through,
Inside ChatGPT’s Ads Manager: A First Look Now the UK Rollout Has Landed Read More »
A weekly-ish roundup of what’s changing in digital advertising — curated for UK charity advertisers. | Estimated read time: 5 minutes. In this week’s feed ⚠️ Meta’s 2% UK location fee starts 1 July — 12 days to go From 1 July, every ad you run that reaches a UK audience on Facebook or Instagram
In the Feed | What UK Charity Advertisers Need to Know This Week Read More »
For years, search engine marketing has been a cornerstone of digital fundraising and brand building. We know how to bid on keywords, we understand user intent, and we’re comfortable optimising landing pages. But the way people discover information is changing. With OpenAI opening up its self‑serve ChatGPT Ads Manager, conversational AI is shifting from a
Beyond the Search Bar: What the Rollout of ChatGPT Ads Means for Charities Read More »
If you’re running Meta ads for your charity and the results feel underwhelming, you aren’t alone. Costs are rising, tracking is increasingly complex, and boards are asking why budget is going towards Facebook when the Return on Ad Spend (ROAS) looks inconsistent- that is, if you’re even tracking and optimising against ROAS at all. However,
Why Smart Charities Continue Investing in Meta Ads (Even When the Numbers Look Patchy) Read More »
Meta Policy | EU Ad Ban: A Guide for UK Charities on What’s Changing and How to Adapt On 25 July 2025, Meta made an important announcement: from early October 2025, it will no longer allow any political, electoral, or social issue advertising across its platforms in the European Union. For charities that rely on
UK’s Top Reasons for Checkout Abandonment Understanding checkout abandonment is key for your eCom business as it can significantly impact revenue. For those unfamiliar with the term, it refers to potential customers who fill their online shopping baskets but abandon their purchase at the last minute. Some businesses experience as much as a 99% abandonment
8 Reasons Why Your Customers Abandon Their Baskets Read More »
