A weekly-ish roundup of what’s changing in digital advertising — curated for UK charity advertisers. | Estimated read time: 5 minutes. In this week’s feed ⚠️ Meta’s 2% UK location fee starts 1 July — 12 days to go From 1 July, every ad you run that reaches a UK audience on Facebook or Instagram […]
In the Feed | What UK Charity Advertisers Need to Know This Week Read More »
For years, search engine marketing has been a cornerstone of digital fundraising and brand building. We know how to bid on keywords, we understand user intent, and we’re comfortable optimising landing pages. But the way people discover information is changing. With OpenAI opening up its self‑serve ChatGPT Ads Manager, conversational AI is shifting from a
Beyond the Search Bar: What the Rollout of ChatGPT Ads Means for Charities Read More »
If you’re running Meta ads for your charity and the results feel underwhelming, you aren’t alone. Costs are rising, tracking is increasingly complex, and boards are asking why budget is going towards Facebook when the Return on Ad Spend (ROAS) looks inconsistent- that is, if you’re even tracking and optimising against ROAS at all. However,
Why Smart Charities Continue Investing in Meta Ads (Even When the Numbers Look Patchy) Read More »
Meta Policy | EU Ad Ban: A Guide for UK Charities on What’s Changing and How to Adapt On 25 July 2025, Meta made an important announcement: from early October 2025, it will no longer allow any political, electoral, or social issue advertising across its platforms in the European Union. For charities that rely on
UK’s Top Reasons for Checkout Abandonment Understanding checkout abandonment is key for your eCom business as it can significantly impact revenue. For those unfamiliar with the term, it refers to potential customers who fill their online shopping baskets but abandon their purchase at the last minute. Some businesses experience as much as a 99% abandonment
8 Reasons Why Your Customers Abandon Their Baskets Read More »
In the constantly changing digital marketing landscape, businesses, brands and charities must remain vigilant and reactive. Google’s Search Generative Experience (SGE) is making it crucial for brands to bid on their brand keywords in Google Ads. This post delves into the significance of this tactic, particularly considering recent research showing a 94% disparity between Google
The Impact of Search Generative Experience (SGE) on SEM Strategies Read More »
My top 3 books on consumer psychology for 2024 If in 2024 you’re looking to take your selling game to the next e-commerce level I’ve got three book suggestions to help you understand your customers. As the world of online retail continues to expand and evolve, business owners and entrepreneurs must stay ahead of the
Upgrade your eCommerce game: why these 3 books should be on your reading list Read More »
As an e-commerce business owner, it’s common to feel exhausted and ready to wind down for the festive season come mid-December. However, I’m not sure this is good for business, especially for an e-commerce business looking to grow next year. How are your growth plans shaping up for next year? Have you got any in
I often see small businesses and creators asking random people on Facebook to follow their social profiles to boost follower numbers. This makes me want to shout “Noooooooooooo!” 🙅🏼♀️🛑 Why? Because it is bad for both organic and paid social strategies. As a budding business or creator, it can be tempting to ask anyone and
Why asking random people to follow your page can harm your social media strategy Read More »
