In the Feed is kmac digital’s roundup of digital advertising news for UK charity advertisers, now landing every two weeks. Estimated read time: 11 minutes. A quick note before we start: from this edition, In the Feed is moving from weekly-ish to fortnightly. Q4 is the busiest stretch of the year for most of us
In the Feed | What UK Charity Advertisers Need to Know Right Now | 11.09.26 Read More »
I audit and manage Google Ad Grant accounts for charities across the charity sector and this guide covers common questions I get asked when talking about search marketing and the role of the Google Ads Grant in the conversion funnel and your broader digital marketing and fundraising startegy. Expect a read time of about 20
Google Ad Grants for Charities: The Complete Guide Read More »
Charity digital funding is falling as AI demand rises, Meta’s AI now rewrites ad headlines, and a Google Shopping feed deadline lands on 18 August.
In the Feed | What UK Charity Advertisers Need to Know This Week | 31.07.26 Read More »
A weekly-ish roundup of what’s changing in digital advertising, curated for UK charities. Estimated read time: 6 minutes. In this week’s feed YouTube is being swept into the UK’s under-16 social media ban, and it changes how you should plan youth and family campaigns On 15 June, the UK government confirmed it will ban under-16s
In the Feed | What UK Charity Advertisers Need to Know This Week | 17.07.26 Read More »
The Charity Digital Skills Report 2026: AI adoption nearly doubled, but digital strategy is going backwards. Plus an Ad Grants landing page rule, why Meta’s data change matters for your donation tracking, and the behavioural science case for honest ad creative.
In the Feed | What UK Charity Advertisers Need to Know This Week | 10.07.26 Read More »
A handful of charities have already been quietly testing WhatsApp as more than a one-to-one messaging tool, click-to-WhatsApp ads, Status ads, the odd broadcast Channel. Not mainstream yet, but the potential is growing fast, mostly because Meta has spent the past year turning WhatsApp into a proper advertising platform. It also sits in the same
WhatsApp for Charities: Ads, Channels and What’s Worth Your Time Read More »
A weekly-ish roundup of what’s changing in digital advertising, curated for UK charity advertisers. Estimated read time: 5 minutes. In this week’s feed ⚠️ A new Google tool helps you get ahead of the August bidding change Meta wants AI to build your entire ad, from creative to targeting Would an AI-generated appeal image cost
In the Feed | What UK Charity Advertisers Need to Know This Week | 03.07.26 Read More »
A weekly-ish roundup of what’s changing in digital advertising — curated for UK charity advertisers. | Estimated read time: 5 minutes. In this week’s feed Reminder: Meta’s 2% UK location fee takes effect Tuesday 1 July Covered last week — flagging again because the deadline is now days away. From 1 July, Meta adds a
In the Feed | What UK Charity Advertisers Need to Know This Week | 26.06.26 Read More »
In short: a monthly-ish pick of UK charity Facebook ads (Meta to be precise) that caught my attention in the feed. This edition covers five – Centrepoint, Go Beyond, Médecins Sans Frontières, Mind and Humane World for Animals – with what each does well and what you could test. The common thread here: the strongest
Charity Facebook Ads | The Swipe File | June 2026 Read More »
In July I wrote Beyond the Search Bar, on what OpenAI’s self‐serve ChatGPT Ads Manager could mean for charities once it reached the UK. At that point it was a “watch this space” piece, written ahead of a rollout that was “expected before long.” Well, before long has arrived. My access has come through, so
Inside ChatGPT’s Ads Manager: A First Look Now the UK Rollout Has Landed Read More »
A weekly-ish roundup of what’s changing in digital advertising — curated for UK charity advertisers. | Estimated read time: 5 minutes. In this week’s feed ⚠️ Meta’s 2% UK location fee starts 1 July — 12 days to go From 1 July, every ad you run that reaches a UK audience on Facebook or Instagram
In the Feed | What UK Charity Advertisers Need to Know This Week Read More »
For years, search engine marketing has been a cornerstone of digital fundraising and brand building. We know how to bid on keywords, we understand user intent, and we’re comfortable optimising landing pages. But the way people discover information is changing. With OpenAI opening up its self‑serve ChatGPT Ads Manager, conversational AI is shifting from a
Beyond the Search Bar: What the Rollout of ChatGPT Ads Means for Charities Read More »
