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Beyond the Search Bar: What the Rollout of ChatGPT Ads Means for Charities

Beyond the Search Bar: What the Rollout of ChatGPT Ads Means for Charities

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For years, search engine marketing has been a cornerstone of digital fundraising and brand building. We know how to bid on keywords, we understand user intent, and we’re comfortable optimising landing pages. But the way people discover information is changing. With OpenAI opening up its self‑serve ChatGPT Ads Manager, conversational AI is shifting from a […]

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Why Smart Charities Continue Investing in Meta Ads (Even When the Numbers Look Patchy)

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If you’re running Meta ads for your charity and the results feel underwhelming, you aren’t alone. Costs are rising, tracking is increasingly complex, and boards are asking why budget is going towards Facebook when the Return on Ad Spend (ROAS) looks inconsistent- that is, if you’re even tracking and optimising against ROAS at all. However,

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