In short: a monthly-ish pick of UK charity Facebook ads (Meta to be precise) that caught my attention in the feed. This edition covers five – Centrepoint, Go Beyond, Médecins Sans Frontières, Mind and Humane World for Animals – with what each does well and what you could test. The common thread here: the strongest […]
Charity Facebook Ads | The Swipe File | June 2026 Read More »
Earlier this month I wrote Beyond the Search Bar, about what OpenAI’s self‐serve ChatGPT Ads Manager could mean for charities once it reached the UK. At that point it was a “watch this space” piece, written ahead of a rollout that was “expected before long.” Well, before long has arrived. My access has come through,
Inside ChatGPT’s Ads Manager: A First Look Now the UK Rollout Has Landed Read More »
A weekly-ish roundup of what’s changing in digital advertising — curated for UK charity advertisers. | Estimated read time: 5 minutes. In this week’s feed ⚠️ Meta’s 2% UK location fee starts 1 July — 12 days to go From 1 July, every ad you run that reaches a UK audience on Facebook or Instagram
In the Feed | What UK Charity Advertisers Need to Know This Week Read More »
Meta Policy | EU Ad Ban: A Guide for UK Charities on What’s Changing and How to Adapt On 25 July 2025, Meta made an important announcement: from early October 2025, it will no longer allow any political, electoral, or social issue advertising across its platforms in the European Union. For charities that rely on
In the constantly changing digital marketing landscape, businesses, brands and charities must remain vigilant and reactive. Google’s Search Generative Experience (SGE) is making it crucial for brands to bid on their brand keywords in Google Ads. This post delves into the significance of this tactic, particularly considering recent research showing a 94% disparity between Google
The Impact of Search Generative Experience (SGE) on SEM Strategies Read More »
My top 3 books on consumer psychology for 2024 If in 2024 you’re looking to take your selling game to the next e-commerce level I’ve got three book suggestions to help you understand your customers. As the world of online retail continues to expand and evolve, business owners and entrepreneurs must stay ahead of the
Upgrade your eCommerce game: why these 3 books should be on your reading list Read More »
As an e-commerce business owner, it’s common to feel exhausted and ready to wind down for the festive season come mid-December. However, I’m not sure this is good for business, especially for an e-commerce business looking to grow next year. How are your growth plans shaping up for next year? Have you got any in
I often see small businesses and creators asking random people on Facebook to follow their social profiles to boost follower numbers. This makes me want to shout “Noooooooooooo!” 🙅🏼♀️🛑 Why? Because it is bad for both organic and paid social strategies. As a budding business or creator, it can be tempting to ask anyone and
Why asking random people to follow your page can harm your social media strategy Read More »
…and how to boost donations with Instagram reminder ads during the Big Give Christmas Challenge What are Instagram reminder ads Active Instagram users, particularly those with professional accounts, will likely be familiar with the platform’s unique Reminder posts, which are designed to remind followers of an upcoming event. An exclusive feature of Meta’s Instagram, these
Instagram Reminder Ads | How to use them for a donation campaign Read More »
How do you view direct sales and acquiring new customers in Shopify? The only form of marketing is Facebook ads and the occasional email (new customers are obtained through opt-in ads). Can we attribute anything to direct sales from Facebook ads? …a client asked. The answer lies in data, particularly in Google Analytics. In Universal
Attributing your Direct sales in Shopify: data-driven Insights Read More »
Meta (formerly Facebook) has recently outlined significant changes to their fundraising tools and processes for charities in the UK. Here are the key highlights: In summary, Meta is making significant changes to its fundraising tools and partnerships in the UK, requiring charities to take action to adapt to these changes and continue their fundraising efforts.
Meta (formerly Facebook): Significant changes to Fundraising Tools Read More »
Discover the significant impacts of the Digital Services Act (DSA) legislation on digital advertising and marketing, and how it affects businesses and charities/non-profits, as highlighted by the following headlines: Transparency and Targeting: Enhancing Advertising Transparency for Business Growth The DSA introduces transparency requirements for online platforms, enabling businesses and charities/non-profits to better understand how their
