Over the weekend I have been indulging in reading on my favourite subject – psychology and more specifically – consumer behaviour biases. Amongst others, it has given me an idea for the next #cro (conversion rate optimsation test). The particular cognitive bias I have in mind is based on the term illusory superiority first coined […]
A while back I asked on Fundraising Chat on Facebook if anyone would be interested in a guide for charities to running Facebook Ads campaigns focusing on fundraising. The response was overwhelming and I promised to send the guide, once ready, to those who drop me a line. I collated all the questions and issues
Hello lovely readers. Having spent the last few weeks preparing a number of charity Facebook Christmas campaigns I have been researching and benchmarking. As a result, on this frosty, but sunny December afternoon I have for you a selection of charity ads currently live on Facebook, promoting the work of a selection of top UK
