Meta has announced significant changes to their Sensitive Data and Topics Policy, affecting how organisations can share data through their Business Tools from January 2025. These changes will particularly affect charities working in healthcare, personal hardship, and several other sensitive areas. Some have already received emails from Meta like this one.
I’ve prepared a briefing document outlining:
- Timeline and implementation details
- Which organisations may be affected
- Potential solutions and workarounds
- Recommended immediate actions
Pop your contact details in to download the brief to understand how these updates might affect your charity’s digital advertising and what steps you can take to prepare.
