Karolina McIlroy

In the constantly changing digital marketing landscape, businesses, brands and charities must remain vigilant and reactive. Google’s Search Generative Experience (SGE) is making it crucial for brands to bid on their brand keywords in Google Ads. This post delves into the significance of this tactic, particularly considering recent research showing a 94% disparity between Google …

The Impact of Search Generative Experience (SGE) on SEM Strategies Read More »

My top 3 books on consumer psychology for 2024 If in 2024 you’re looking to take your selling game to the next e-commerce level I’ve got three book suggestions to help you understand your customers. As the world of online retail continues to expand and evolve, business owners and entrepreneurs must stay ahead of the …

Upgrade your eCommerce game: why Ogilvy on Advertising, The Choice Factory, and Hooked should be on your reading list Read More »

As an e-commerce business owner, it’s common to feel exhausted and ready to wind down for the festive season come mid-December. However, I’m not sure this is good for business, especially for an e-commerce business looking to grow next year. How are your growth plans shaping up for next year? Have you got any in …

Planning to grow in 2024? Read More »

Over the weekend I have been indulging in reading on my favourite subject – psychology and more specifically – consumer behaviour biases. Amongst others, it has given me an idea for the next #cro (conversion rate optimsation test). The particular cognitive bias I have in mind is based on the term illusory superiority first coined …

Psychology in fundraising Read More »