Blog posts
8 Reasons Why Your Customers Abandon Their Baskets
UK’s Top Reasons for Checkout Abandonment Understanding checkout abandonment is key for your eCom business as it can significantly impact revenue. For those unfamiliar with the term, it refers to potential customers who fill their online shopping baskets but abandon their purchase at the last minute. Some businesses experience as much as a 99% abandonment …
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The Impact of Search Generative Experience (SGE) on SEM Strategies
In the constantly changing digital marketing landscape, businesses, brands and charities must remain vigilant and reactive. Google’s Search Generative Experience (SGE) is making it crucial for brands to bid on their brand keywords in Google Ads. This post delves into the significance of this tactic, particularly considering recent research showing a 94% disparity between Google …
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Upgrade your eCommerce game: why Ogilvy on Advertising, The Choice Factory, and Hooked should be on your reading list
My top 3 books on consumer psychology for 2024 If in 2024 you’re looking to take your selling game to the next e-commerce level I’ve got three book suggestions to help you understand your customers. As the world of online retail continues to expand and evolve, business owners and entrepreneurs must stay ahead of the …
Planning to grow in 2024?
As an e-commerce business owner, it’s common to feel exhausted and ready to wind down for the festive season come mid-December. However, I’m not sure this is good for business, especially for an e-commerce business looking to grow next year. How are your growth plans shaping up for next year? Have you got any in …
Why asking random people to follow your page can harm your social media strategy
I often see small businesses and creators asking random people on Facebook to follow their social profiles to boost follower numbers. This makes me want to shout “Noooooooooooo!” 🙅🏼♀️🛑 Why? Because it is bad for both organic and paid social strategies. As a budding business or creator, it can be tempting to ask anyone and …
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Instagram Reminder Ads | How to use them for a donation campaign
…and how to boost donations with Instagram reminder ads during the Big Give Christmas Challenge What are Instagram reminder ads Active Instagram users, particularly those with professional accounts, will likely be familiar with the platform’s unique Reminder posts, which are designed to remind followers of an upcoming event. An exclusive feature of Meta’s Instagram, these …
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Attributing your Direct sales in Shopify: data-driven Insights
How do you view direct sales and acquiring new customers in Shopify? The only form of marketing is Facebook ads and the occasional email (new customers are obtained through opt-in ads). Can we attribute anything to direct sales from Facebook ads? …a client asked. The answer lies in data, particularly in Google Analytics. In Universal …
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Meta (formerly Facebook): Significant changes to Fundraising Tools
Meta (formerly Facebook) has recently outlined significant changes to their fundraising tools and processes for charities in the UK. Here are the key highlights: In summary, Meta is making significant changes to its fundraising tools and partnerships in the UK, requiring charities to take action to adapt to these changes and continue their fundraising efforts. …
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6 Key Impacts of the New EU Digital Services Act (DSA) Legislation You Need to Know About
Discover the significant impacts of the Digital Services Act (DSA) legislation on digital advertising and marketing, and how it affects businesses and charities/non-profits, as highlighted by the following headlines: Transparency and Targeting: Enhancing Advertising Transparency for Business Growth The DSA introduces transparency requirements for online platforms, enabling businesses and charities/non-profits to better understand how their …