A weekly-ish roundup of what’s changing in digital advertising — curated for UK charity advertisers. | Estimated read time: 5 minutes. In this week’s feed ⚠️ Meta’s 2% UK location fee starts 1 July — 12 days to go From 1 July, every ad you run that reaches a UK audience on Facebook or Instagram […]
In the Feed | What UK Charity Advertisers Need to Know This Week Read More »
If you’re running Meta ads for your charity and the results feel underwhelming, you aren’t alone. Costs are rising, tracking is increasingly complex, and boards are asking why budget is going towards Facebook when the Return on Ad Spend (ROAS) looks inconsistent- that is, if you’re even tracking and optimising against ROAS at all. However,
Why Smart Charities Continue Investing in Meta Ads (Even When the Numbers Look Patchy) Read More »
Discover the significant impacts of the Digital Services Act (DSA) legislation on digital advertising and marketing, and how it affects businesses and charities/non-profits, as highlighted by the following headlines: Transparency and Targeting: Enhancing Advertising Transparency for Business Growth The DSA introduces transparency requirements for online platforms, enabling businesses and charities/non-profits to better understand how their
Hello lovely readers. Having spent the last few weeks preparing a number of charity Facebook Christmas campaigns I have been researching and benchmarking. As a result, on this frosty, but sunny December afternoon I have for you a selection of charity ads currently live on Facebook, promoting the work of a selection of top UK
