social media marketing

Beyond the Search Bar: What the Rollout of ChatGPT Ads Means for Charities

Beyond the Search Bar: What the Rollout of ChatGPT Ads Means for Charities

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For years, search engine marketing has been a cornerstone of digital fundraising and brand building. We know how to bid on keywords, we understand user intent, and we’re comfortable optimising landing pages. But the way people discover information is changing. With OpenAI opening up its self‑serve ChatGPT Ads Manager, conversational AI is shifting from a […]

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Why Smart Charities Continue Investing in Meta Ads (Even When the Numbers Look Patchy)

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If you’re running Meta ads for your charity and the results feel underwhelming, you aren’t alone. Costs are rising, tracking is increasingly complex, and boards are asking why budget is going towards Facebook when the Return on Ad Spend (ROAS) looks inconsistent- that is, if you’re even tracking and optimising against ROAS at all. However,

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Why asking random people to follow your page can harm your social media strategy

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I often see small businesses and creators asking random people on Facebook to follow their social profiles to boost follower numbers. This makes me want to shout “Noooooooooooo!” 🙅🏼‍♀️🛑 Why? Because it is bad for both organic and paid social strategies. As a budding business or creator, it can be tempting to ask anyone and

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Instagram Reminder Ads | How to use them for a donation campaign

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…and how to boost donations with Instagram reminder ads during the Big Give Christmas Challenge What are Instagram reminder ads Active Instagram users, particularly those with professional accounts, will likely be familiar with the platform’s unique Reminder posts, which are designed to remind followers of an upcoming event. An exclusive feature of Meta’s Instagram, these

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Attributing your Direct sales in Shopify: data-driven Insights

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How do you view direct sales and acquiring new customers in Shopify? The only form of marketing is Facebook ads and the occasional email (new customers are obtained through opt-in ads). Can we attribute anything to direct sales from Facebook ads? …a client asked. The answer lies in data, particularly in Google Analytics. In Universal

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6 Key Impacts of the New EU Digital Services Act (DSA) Legislation You Need to Know About

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Discover the significant impacts of the Digital Services Act (DSA) legislation on digital advertising and marketing, and how it affects businesses and charities/non-profits, as highlighted by the following headlines: Transparency and Targeting: Enhancing Advertising Transparency for Business Growth The DSA introduces transparency requirements for online platforms, enabling businesses and charities/non-profits to better understand how their

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